The idea of building a business need to consider the gaps in the market. Gary Brewer is a successful entrepreneur in the technology industry working towards providing solutions to the different source codes used for websites. Web tracking is essential for a business to understand the appropriate configurations to help track activity and increase online sales. Gary Brewer identified the opportunity in the website technology trends analysis to provide the necessary solutions to the clients by developing BuiltWith.
How Gary Brewer Got the Business Idea
Gary Brewer visited random startup websites and discovered that it was hard to identify the source code for the website. The website source code should be flexible in meeting the unique needs of the different businesses. The lack of discovering the source code makes it hard for a business to maintain a good performance in the online market.
Gary Brewer therefore, discovered that different websites had a problem in discovering the source code. The lack of discovery of source code is a challenge in attaining the desired unique needs in the market. Source code provides the necessary way to customize, improve, and optimize the website. He discovered that the problem of identifying the source code makes it hard for websites to attain the desired success in the digital market. Navigating through the random startup websites and lacking the source code made Gary Brewer have the idea of starting BuiltWith.
A website needs to have source code that is human-readable and formatted in a way that other developers and users can understand. The lack of source code on the website is a challenge in attaining the desired goals in the digital market. Gary Webster, an enthusiast in the digital world found out that the different random sites that he visited searching for source code on the site and could not find what the websites were built with.
How BuiltWith Was Started
The start of BuiltWith by Gary Brewer was to discover the technology powering a website. After visiting different sites and finding out that the random sites do not show the online business was built with what was at the starting point for the company Gary Brewer developed BuiltWith. The company was founded in 2007 providing reliable technology tracking for websites. The easy identification of source code through the use of BuiltWith to increase the understanding of the website.
BuiltWith provides a website profile, lead generation, and competitive analysis suitable for e-commerce. Online businesses need to use a technology or software that provides accurate analytics to increase performance in the target market.
The different categories of services provided by the BuiltWith technology allow a website to provide the necessary analytics, content management, advertisement, web standards, web servers, and content delivery that is suitable for improved performance in the online market. At the time of BuiltWith’s startup, Google Analytics was used by different businesses going into Better to provide marketing information that did not exist.
The maturing in the internet business needs to use revolutionary methods to help in sales and lead generation in the online market. BuiltWith uses advanced technology to provide the kind of revolutionary in technology to increase sales and lead generation. BuiltWith uses the SaaS-based membership model to provide sales intelligence and marketing analysis that will make a business attain the desired results in the target market.
Designing A Business with No Employees
Gary was working a corporate job in Sidney at the time he discovered the need to have a web profiler for the different websites. He was working part-time in the evening on the project of BuiltWith. The combining of corporate work and BuiltWith every evening for 4 years provided accurate information on business management. The customers quickly noticed BuiltWith and he managed to get a large customer base accumulating $40k per month.
In 2011 Gary met up with Andrew Rogers who had a similar venture focusing on hosting analytics. Gary Brewer and Andrew Rogers partnered to improve the performance of BuiltWith. Andrew discovered that BuiltWith did not have a stable revenue and begged Gary to employ people such as programmers and customer services. However, Gary found out that the programmer would bring a distraction to the business development and cost the company $100k per month. Gary did not hire people and focused on using the current track trial and customer signup to understand the total number of customers. Gary Brewer identified that working on passion will help in handling different challenges in the business world.
Business Growth
The business growth was contributed to the successful website analytics and fast customer service. Gary Brewer used AI in customer service to automate the replies to most questions. The answers to the customers are done in about 10 seconds considering the knowledge base and there are 20-second videos to show steps to use in website analytics.
The use of data-driven analytics and responses provides an increased acceptance in the online world. BuiltWith has managed to gather over 500,000 total users per month on the platform with zero employees. The services by BuiltWith are lead generation, sales intelligence, and market share information from the analytics of all web technologies.
The lead generation service for websites uses databases of over 103,996 web technologies and over 673 million websites. The signups and excellent customer service increase the number of total users per month. BuiltWith has over 2 million views showing an extensive reach in the online market. BuiltWith is in three different levels with Basic being at $299 per month, Pro at $495 per month, and Enterprise at $995 per month. Above all, The company has over 3,000 paying customers and generates an annual revenue of $14 million.
Conclusion on How to generate $14 M per year with zero Employees
The business growth needs to understand the ways to fill the gap in the market for an increased performance. BuiltWith filled the gap in website analytics and lead generation for online businesses by using the appropriate technological tools. Gary Brewer started BuiltWith by analyzing random websites and discovering that the websites do not show the source code the websites are built with. Gary views employees as a distraction to business success and works on using advanced technology to provide website analytics and lead generation acceptable by the different clients with zero employees in the company.
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